“OMG… USBC isn’t giving kids awards anymore. How could they do something like that?”, is a phrase most of us in the bowling industry have heard coming into this bowling season.
Bowlers, parents and proprietors continue to belly ache about no more awards for the kids, even though most thought the awards were “cheap” and they took too long to get. But USBC also dropped the cost per youth bowler back to only $4, which gave local associations and bowling centers the opportunity to continue to charge a “registration fee” to help provide awards to these young bowlers.
The announcement was actually great news because centers could now develop their own awards program and meet the needs of their bowlers, plus these awards could help meet the “instant gratification” that our society has come to expect.
Buffaloe Lanes Family Bowling Centers did just that with their new youth awards program.
At Buffaloe Lanes we want every kid to have FUN and bowl well, while at the same time being able to take home some swag for knocking down pins. With that in mind our creative staff has developed an awards program just for our youth league bowlers where kids can earn awards and “Buffaloe Bucks” to purchase their Buffaloe Lanes swag from the new “Buffaloe Lanes Youth Awards Store“.
After months of work, Buffaloe Lanes officially launched the online portion of their youth awards program complete with an online awards store where the kids can select what Buffaloe Lanes Swag they would like to spend their “Buffaloe Bucks” on at anytime.
Kids will have the opportunity to earn, save and spend their “Buffaloe Bucks” for merchandise they choose from the Buffaloe Lanes Youth Awards Store. Every kid will earn bucks just for participation and will also earn bucks based on a set of achievements. These bucks can be saved for things like a bowling ball or can be spent on a pen, pencil, accessory bag…etc.
So why do centers wait on USBC to take care of their bowlers, while at the same time complaining about the limited awards programs they have to offer. Now bowling centers and local associations have the opportunity to step in and take care of their bowlers the best way they see fit.
With this structure of self-processing for the youth bowlers in place, how long will it be before the adults follow? Will centers start to develop their own awards programs for the adults? What are other bowling centers doing to take care of their bowlers?